3 ways Airbnb is breeding a new class of property tech entrepreneurs

March 26, 2017

Hosting on Airbnb for the last three years, and running five active luxury listings across London, Amsterdam, and Bodrum, Turkey, I've met a bunch of vacation rental industry folk, and trialled innovative software in the market.

 

Attending both annual Airbnb hospitality conferences in Paris and Los Angeles, I started picking up on a few trends.

 

1) Airbnb's usability and traction has made it easier than ever to set up your own hospitality and property management brand. In fact, Airbnb even refers to their hosts as micropreneurs, and nourishes hosts with business skills on how to run their own unique hospitality businesses.

 

This reduces industry barriers to entrepreneurship allowing a new cohort of young, ambitious, and business savvy entrepreneurs to piggyback off Airbnb's popularisation of home-sharing.

 

Seriously, give 'Airbnb Management' a Google, and you will see the flood of services I'm referring to.

 

This new division of entrepreneurs focus first on the numbers behind running a cash positive business, rather than chasing hype.

 

 

2) Short term rentals are immensely profitable, and as a result we are seeing more resources pouring into property tech to further maximise rental yield.

 

 

 

 

 

This new breed of entrepreneurs are fusing hospitality and property closer together, creating unique software and design solutions that can be used by any homeowner to more efficiently run their home and rental business if desired.

 

 

 

 

 

 

3. Finally, this new breed of home-sharing entrepreneurs understand it is your digital real estate that captures sales. Put simply: guests book online.

 

This digital first attitude translates to property managers focusing on their SEO skills as much as operational know how.

 

 

Most Airbnb management services I've come across increasingly employ a comprehensive digital marketing strategy, focusing around landlord lead generation utilising a range of tools from Facebook ads to PPC to content marketing.

 

This new breed of property entrepreneur, understands A/B testing, and runs small tests to benchmark online rental performance to increase a property's yield.

 

To conclude, Airbnb did not just indisputably revolutionise the travel industry but, sprouted an ecosystem of property entrepreneurs that are increasingly disrupting the traditional property services market.

 

I'm thankful that my experience hosting helped me discover a passion for real estate and entrepreneurship. I'm eager to network and learn from property professionals - reach out and I would be more than happy to continue the conversation.

 

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The Heldermans helps you manage your short-term rentals as professionally and  efficiently as major hotels—from understanding performance to better nightly pricing.

 

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Our registered offices are at 10 Collingham Place, SW5 0PZ, London